Apple is reportedly only slightly above Spotify in US subscriber numbers, with both services having more than 20 million people signed up, but the data reportedly shows a higher growth rate for Apple, which is projected to widen the distance between Spotify in the coming months.
While this is far from official - with the report being based on an anonymous source - it is in keeping with the general feeling from earlier in the year when it was thought that Apple Music probably was going to overtake Spotify in the near future. That steady increase was partly attributed to the number of Apple devices that include Apple Music-specific features.
Based on an anonymous report from an indusrty insider, Apple's own music-streaming service is not only now enjoying more paying subscribers in the land of the free than Spotify, but has actually taken the leading spot among all on-demand music-streaming services in the country. This general figure also rings true for Spotify, but the source didn't want exact numbers revealed, in order to protect their identity.
Additionally, the new data projects that Apple Music will widen the distance between Spotify in the coming months.
Spotify still has a significantly larger subscriber base worldwide than Apple Music, but it's worth keeping in mind that Spotify is celebrating its tenth anniversary this year. However, this comparison also indicates Apple Music is more popular in the U.S. than Spotify. At that rate, it was inevitable that Apple Music would take the lead eventually. In the first day, Spotify notched 132.4 million streams globally while Apple Music counted 170 million.