The American Red Cross along with the University of Louisville Hospital launched its "Missing Types" campaign on June 11. The SANBS is asking organisations to remove the letters A, B and O (symbolising the "missing" blood types with the same letters) from their logos for a week to raise awareness of the need for new blood donors.
"Imagine life without the letters A, B and O, let alone scrabble!" said Mlambo.
"Every two seconds someone in the USA needs blood".
"As blood donors, we can make sure there is never a missing blood type", says Rick Prinzen, Canadian Blood Services' chief supply chain officer and vice-president of donor relations.
"When not enough people donate blood, hospital shelves may be empty when a critical patient arrives", Mario Sedlock, director of donor recruitment of the Southern Red Cross Blood Services Region, said.
Lily Dotson and her family know how serious blood shortages can be for patients. O negative blood donors are considered "universal", and their blood type is needed most readily in trauma situations and emergency rooms across the country. "Our region must collect close to 800 units of blood and platelets every day to meet patient need, regardless of the season".
Everyone 18 and older will be automatically entered in the Community Blood Center "Build a Better Blood Supply Summer Blood Drive" drawing to win a $5,000 home improvement gift card.
Eligible donors can enter the drawing a second time when they register for a second donation during the blood drive period.
"Across New Zealand, there are 110,000 active donors, all of whom save the lives of almost 29,000 people around the country every year".
WHO aims to obtain sufficient blood supplies from the voluntary and unpaid blood donors all over the world by 2020. "However, we have seen a troubling decline in the number of new blood donors". Red Cross blood donors came through and she had multiple successful surgeries. "This will inevitably cause a spike in the demand for blood transfusions", said Mlambo. On Thursday, Indiana Blood Center, part of Versiti, is joining healthcare organizations around the globe to celebrate World Blood Donor Day - as designated by the World Health Organization to salute the altruism of volunteer blood donors.