IHOP reveals what the 'b' stands for in IHOb

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On Monday, IHOP changed its name to IHOB, the International House of Burgers.

Pancake restaurant IHOP's marketing move to rebrand itself as IHOb - standing for burgers - comes at a time when beef prices are off their record highs.

Just as many speculated on social media about the name change, Twitter has been quick to react to the great reveal.

The fast-food chain Wendy's has become notorious for its sassy social media presence in the previous year, with tweets targeting both McDonald's and Burger King.

Whataburger's Tweet may win the internet Monday.

The burgers will be cooked on the same griddles as the chain's signature pancakes with a grill press to preserve the juices.

Of course, it didn't help that the chain failed to include "burgers" as an option on its Twitter poll. "B-hold! #IHOb", the company said in its tweet. What that chain didn't tell people was what the letter "b" would stand for.

Cowboy BBQ: Two onion rings, bacon, American cheese, lettuce, tomato and barbecue sauce.

IHOb has been mocked mercilessly for the name change, and the Phillies couldn't help but get in on the fun. "If you want a burger and beer, you are not going to come to IHOP".

At least one observer, however, found the name change an impressive bit of marketing.

"Burger places are already a packed market and as a self proclaimed burger expert I question this decision", the wrestler adds.

Well, the time is finally here and pancake enthusiasts may be surprised to find out that the "b" will actually stand for burger.

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