Amazon Prime members to get extra discount at Whole Foods

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Amazon Prime members to get extra discount at Whole Foods

Amazon is taking the next step in its integration with Whole Foods Market, confirming that it will offer 10 percent discounts on Whole Foods sale items and special deals on top grocery items to its more than 100 million Amazon Prime members.

Whole Foods now has over 470 stores in the U.S., Canada and United Kingdom combined, but the majority - 463 - are in the U.S. And it already offered special coupons to Prime members to help them save more at times - like when it discounted Thanksgiving turkeys, for example. Amazon cut prices on many items at Whole Foods upon completing the acquisition previous year, as part of its broader push into physical retail stores.

For instance, this week in Florida, wild-caught halibut steaks will be $9.99 a pound, about half the regular price.

Amazon says the sale-item discount will apply to a rotating selection of hundreds of products.

The company said it will also start offering "weekly deep discounts on select best-selling items" for Prime members, too. "Maybe it gets them more Prime customers, more Whole Foods usage and more units per cart". Alternately, they can opt in to use their phone number at checkout, if preferred.

It's the latest effort by Amazon to make Whole Foods more affordable, attempting to shed the grocer's "Whole Paycheck" reputation.

The system will give Amazon enormous perception into its Whole Foods shoppers. Plus, Amazon Prime members get 5 percent back on Whole Foods purchases with the Amazon Prime Rewards Visa Card, the companies announced earlier this year. "Well they are, if they only buy the handful of good deals on the card and nothing else", said David Livingston of DJL Research, a grocery industry market research firm.

Whole Foods is getting even more Amazon-y.

The 28 Whole Foods locations in the Sunshine State are rolling out Prime discounts on Wednesday.

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