MacRumors first noticed the public images - on the very same day that Bloomberg revealed Apple's internal memo. "Instead, people who work for Apple are often targeted by press, analysts and bloggers who befriend them on professional and social networks like LinkedIn, Twitter and Facebook and begin to pry for information". But Apple's obsession with confidentiality and secrecy goes beyond that of most tech companies; a year ago, the Outline obtained a recording of an internal briefing at Apple meant to address its war on leakers. That can give rivals a head start on catching up with Apple, ahead of an actual public unveiling of the device.
Though the leak from the FCC isn't completely unreliable, don't get your hopes up until Apple introduces it themselves, which could likely happen at WWDC this year. In the strongly worded memo, Apple describes their commitment to stopping and punishing such leakers. Last year, another employee was sacked for leaking details about the iPhone X, iPad Pro, and AirPods to 9to5Mac. The company is also working with its suppliers to prevent theft of intellectual property, and to identify individuals who try to access information that they are not entitled to have. They highlighted how Apple has been successful in persuading its customers to increase what they pay for iPhones from an average of somewhere around $600 to almost $800 in the last few years.
Apple has had 12 employees arrested over the course of previous year for leaking internal information about future software plans, according to a memo leaked (ironically) today, spotted by Bloomberg. When asked why he did it, he responded by saying that he didn't think he'd be caught.
In one of the most strict measures taken by Apple Inc, which is the world's largest technology company, its employees were warned to stop leaking information to contractors and supply chain partners. The risk is entirely on the Apple employee who passes along the information.
In many cases, leakers don't set out to leak.
The employee who leaked the meeting to a reporter later told Apple investigators that he did it because he thought he wouldn't be discovered.
And just in case you haven't got the message yet, Apple lets it be known that it will make sure you feel the pain if you are sick enough to destroy its trust in you.