Its first creation in this new era is the Polestar 1, the company's first, and last, hybrid vehicle - with the upcoming 2 and 3, as well as all subsequent models, set to be electric only.
That deposit is fully refundable should you change your mind, though you might be swayed by some numbers.
Polestar appeared at the 2018 Geneva Motor Show as a standalone brand alongside parent company Volvo for the first time this year, where Chief Operating Officer Jon Goodman told Auto Express that there were now around 6,000 expressions of interest in the coupe before a confirmed price had even been announced.
"With over 7,000 people interested in owning a Polestar 1 since its reveal", explains Polestar boss Thomas Ingenlath, "we are extremely encouraged by the passion shown for our product". Originally just six countries - China, Germany, the Netherlands, Norway, Sweden and the United States of America - were set to get the 1, but the UK is one of an additional 12 markets that have since been added to that list.
There are 18 initial launch markets for the Polestar 1. Polestar is also looking at traditional outright sales. This marks the latest step in the Polestar brand journey, while the Polestar 1 continues its first public appearance at the ongoing 2018 Geneva International Motor Show. The Polestar 1 will be produced in China at a purpose-built facility in Chengdu that will finish construction later this year.
Polestar started out life as an independent race team competing with Volvo cars. Applications to buy a Polestar 1 can be made online on the firm's website, with those successful then able to use a configurator to spec the auto to their liking before confirming their order.
This is the first auto to come from the Volvo-owned brand, which was revealed as a spin-off in 2017.