Apple Buys Texture, the Netflix for Magazines

Apple Buys Texture, the Netflix for Magazines

According to Apple's Eddy Cue, senior vice president of Internet Software and Services, it's a natural fit. "We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users".

The interview comes just moments after Apple announced plans to acquire digital magazine subscription service Texture, so Apple's plans for that app will likely be the highlight of the conversation.

Texture had been owned by some of the big names in magazine publishing: Condé Nast, Hearst, Meredith, Rogers Media, and KKR.

It will be interesting to see what becomes of Texture now that it's owned by Apple. In 2016, Texture was chosen by the App Store editorial team for the annual Best Of selections, which celebrate the most innovative apps and games for iOS users. Currently, you can still sign up for the service's $9.99/month subscription.

There is no word on what Apple intends to do with the purchase. Apps were available for iPad and iPhone, Android devices, and Amazon Fire tablets. With Texture's existing catalog as a starting base, Apple could also be in the market for additional acquisition targets that would serve to beef up a future News-related service before its launch.

Texture's Netflix-style model of subscription service feels like a flawless fit for future integration in Apple News.



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