Amazon Prime Music gets access to millions of Indian musical works

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Amazon Prime Music gets access to millions of Indian musical works

Amazon is looking to add more regional content to Prime Video in India, after seeing the South Asia nation become its fastest growing market for the service just over a year after launching there.

Hindi and English aren't the only languages with content on Prime Video show, but also has a catalog of films in Tamil and Telegu languages.

The duo declined to give subscriber numbers, saying they have tens of millions of Prime customers.

Other prominent players include Twenty-First Century Fox-backed Hotstar, which exclusively streams HBO's hit "Game of Thrones" show in India; Voot, a joint venture between Network18 Media & Investments Ltd and US peer Viacom Inc; SonyLIV from Japan's Sony Corp; Zee Entertainment's ZEE5 and production house Balaji's ALTBalaji.

Additionally, Amazon may also be looking at bringing sports content opportunities to India and globally.

There is a market projection that the online media and entertainment business could jump by over 35% in a couple of years from the $22.7 billion seen in 2017 to over $31 billion.

Earlier this month Amazon launched its first unscripted Indian Prime Original series The Remix, produced by Greymatter Entertainment and featuring Indian music stars Sunidhi Chauhan, Amit Trivedi and Nucleya.

The digital company has fast emerged as one of the most popular services in its field in India.

It has to be acknowledged that Amazon Prime, though launched by the company in many countries, has seen maximum success in the Indian market.

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