Spotify launches new feature for International Women's Day

Spotify launches new feature for International Women's Day

To address the issue, Spotify teamed up with Smirnoff to create the "Smirnoff Equalizer".

The equaliser shows the percentage of female versus male musicians you listen to on the streaming service and, for those whose results skew in favour of male artists, will generate a more balanced playlist.

The new function has been unveiled ahead of International Women's Day, which takes place tomorrow (March 8).

While Spotify leads the subscription streaming music industry, with over 159 million users and 71 million Spotify Premium subscribers across 61 markets, it was beaten to market locally by several providers. Spotify's 2017 year-end data revealed that all 10 of the 10 most streamed songs of 2017 were performed by male artists (other than a featured credit to Selena Gomez on Kygo's No. 7 track "It Ain't Me").

This follows speculation that Spotify would launch in South Africa a year ago.

It'll trade in the New York Stock Exchange under the name "SPOT". Of course, 2017 was also an explosive year for women in music, with SZA's debut, Cardi B's coming-out party, Kesha's triumphant return, and more, so this development seemed off to the good folks at Spotify.

The Smirnoff Equalizer is a big step towards equality in music.



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