New Entry Level 13 Inch Apple MacBook In The Works

New Entry Level 13 Inch Apple MacBook In The Works

According to a recent report this new entry level 13 inch MacBook could replace Apple's MacBook Air notebook.

The news comes in a report from DigiTimes who have revealed that General Interface Solution will be supplying the LCD displays for this new MacBook. In 2016, Apple attempted to position the 13-inch MacBook Pro with no Touch Bar as a viable MacBook Air alternative but the Pro starts at $1,299 which is $300 more than the entry-level Air model.

Apple did announce incremental hardware upgrades for the MacBook Air past year in June by bumping the processor from 1.6Ghz to 1.8.

When Apple first introduced the 12-inch MacBook, the aim was to replace the MacBook Air.

Currently, the MacBook Air with its signature tapered design, is the only notebook from Apple that does not feature a Retina display. Especially in countries like India where the higher-end MacBooks start at exorbitant prices (all thanks to the import duties and taxes), the MacBook Air has consistently remained a popular choice among customers looking for a new computer around the Rs 60,000 (~$950) range. While Apple recently bumped its processor, it is just a minor update.

The sources aren't saying if this is a new addition to Apple's lineup, or if it's replacing a model that's now available.

As of now, there is no clear idea on form the new MacBook Air would take, but Apple would clearly make efforts to distinguish it from the existing models. The company has been known to be exploring the possibility of OLED screens on future MacBook series which will see the company retain LCD display in any new-entry level machines.



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