Diet Coke unveils new look, 4 new flavors

Share

Those are Ginger Lime, Twisted Mango, Zesty Blood Orange, and Feisty Cherry.

With flavoured sparkling water drinks like La Croix and S. Pellegrino growing in popularity, Diet Coke's latest move is a way to keep up with the changing trends in flavours and packaging.

The Atlanta-based beverage giant is relaunching its classic Diet Coke formula - along with four new flavors - in taller, thinner cans.

"Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach", said Rafael Acevedo, Coca-Cola North America's group director for Diet Coke. "The same unapologetic confidence still comes through and the same great Diet Coke taste people love is here to stay, but we're making the brand more relatable and more authentic", he added. Coca-Cola said they spent years trying out more than 30 different combinations - from tropical to citrus to botanical - and tested them on more than 10,000 people when picking the new flavors.

Diet Coke has not yet responded on Twitter, so we suspect that this war will fizzle out soon.

"We cast a very broad flavour net after looking at what millennials are eating and drinking and what food and beverage trends and insights told us", said Melissa Schwartz, senior brand manager for Diet Coke.

According to Acevedo, Diet Coke and its new flavors complement the brand's Coca-Cola Zero Sugar.

On top of that, there's going to be a new can design, meaning this...

Diet Coke will also continue to be offered in its existing package sizes, including standard 12-oz cans, mini cans, and glass and plastic bottles. "We want to build on the success we have had to date reminding people of what makes it so special".

"The "High Line" is a Coca-Cola red disc that has gone for a walk", Sommerville explains.

Starting in February, Canadians will be able to try all four of the new flavours (as well as the original flavour), which will be available in slimmer, silver cans, with the logo now running down the can vertically instead of horizontally.

Share

Advertisement

Related Posts

Amazon founder Jeff Bezos donates $33 millon to DACA scholarship fund
Bezos said in a statement , "MacKenzie and I are honored to be able to help today's Dreamers by funding these scholarships". His donation will fund college scholarships for 1,000 DACA recipients, TheDream.US said Friday.

Indiana Youth Institute ramps efforts to recognize signs of human trafficking
The Human Trafficking Initiative reports about 11 percent of people sold for sex in Nebraska are under the age of 21. The immigrant may not know that a crime is being committed against them, making it hard to report.

John Wick TV Show The Continental Green-Lit By Starz
Those ideas had already given rise to the concept of a John Wick TV show , but now the project has gotten a formal go-ahead. The Continental will focus on the hotel for assassins from the first two John Wick films.

My relation with Kim Jong-un is very good: Donald Trump
"I probably have a very good relationship with Kim Jong Un", Trump told The Wall Street Journal . Trump discussed North Korea in a call Thursday with French President Emmanuel Macron of France.

TN transport strike to continue. MLA pay hike adds to workers' anger
The strikers agreed to the State Govt.'s proposal to increase their pay via 2.44 times hike formula and called off the strike. He alleged that the authorities were putting the public at risk by recruiting temporary drivers to operate government buses.

Mike Pence to Lead US Delegation to Olympics in South Korea
As well as the Olympics, the two sides could bring up their own priority issues, which analysts say will be much more challenging. Meanwhile, South Korea has already made headway to ensure it hosts the Winter Olympics without any diplomatic hiccups.

Missouri legislators seek probe of Governor Eric Greitens over affair
He formed a nonprofit that gives veterans a chance to continue their service, published four books and is a subject of a fifth . Louis Circuit Attorney Kim Gardner announced Thursday that she planned to launch a criminal investigation into the accusations.

Georgia QB Jacob Eason expected to transfer to Washington, report says
He added: "You could be mad about it, you could sulk about it all season, but I took what happened and did what I could with it". He'd possess two years of eligibility after sitting out the 2018 college football season based on NCAA transfer rules.

Pune real estate sees prices drop for the first time
In the first half of 2016, the market had registered a 4% year-on-year drop in quoted prices over 2015. Sales, however, are up 5% annually, and with demand going up, a price hike may not be far behind.

HUD announces funds for homeless programs
On the other hand, the report said, veteran homelessness decreased 4.1 percent and chronic homelessness decreased by 35.9 percent. They will report these one-night "point-in-time counts" later in the year to establish HUD's 2018 national homeless estimate.

© 2015 ExpressNewsline. All Rights reserved.