Diet Coke unveils new look, 4 new flavors


Those are Ginger Lime, Twisted Mango, Zesty Blood Orange, and Feisty Cherry.

With flavoured sparkling water drinks like La Croix and S. Pellegrino growing in popularity, Diet Coke's latest move is a way to keep up with the changing trends in flavours and packaging.

The Atlanta-based beverage giant is relaunching its classic Diet Coke formula - along with four new flavors - in taller, thinner cans.

"Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach", said Rafael Acevedo, Coca-Cola North America's group director for Diet Coke. "The same unapologetic confidence still comes through and the same great Diet Coke taste people love is here to stay, but we're making the brand more relatable and more authentic", he added. Coca-Cola said they spent years trying out more than 30 different combinations - from tropical to citrus to botanical - and tested them on more than 10,000 people when picking the new flavors.

Diet Coke has not yet responded on Twitter, so we suspect that this war will fizzle out soon.

"We cast a very broad flavour net after looking at what millennials are eating and drinking and what food and beverage trends and insights told us", said Melissa Schwartz, senior brand manager for Diet Coke.

According to Acevedo, Diet Coke and its new flavors complement the brand's Coca-Cola Zero Sugar.

On top of that, there's going to be a new can design, meaning this...

Diet Coke will also continue to be offered in its existing package sizes, including standard 12-oz cans, mini cans, and glass and plastic bottles. "We want to build on the success we have had to date reminding people of what makes it so special".

"The "High Line" is a Coca-Cola red disc that has gone for a walk", Sommerville explains.

Starting in February, Canadians will be able to try all four of the new flavours (as well as the original flavour), which will be available in slimmer, silver cans, with the logo now running down the can vertically instead of horizontally.



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