"Since launching in closed beta at F8, we've seen a strong reponse from the 2,000+ creators using AR Studio - building fun, animated frames, masks, and interactive AR experiences", said Ficus Kirkpatrick, engineering director at Facebook.
Apple and Google have already released their versions of AR kits to developers earlier this year, it might seem like Facebook is late to the party, but the difference here is that their kit will allow for both development on the iOS and Android without limitations.
As part of the expansion, Facebook said it will also enable something called world effect technology within AR Studio in the coming days, which will let developers incorporate moveable, 3D objects into their AR apps.
Facebook realizes this, and to that effect it has announced it's bringing new Snapchat-style augmented reality features called World Effects to its Facebook Messenger app.
"We want artists, developers, brands and more creators to be able to build and share incredible AR experiences", writes Facebook director Ficus Kirkpatrick. The augmented reality platform enables developers to build for the Facebook camera. It is similar to Snapchat's World Lenses, and Facebook is hoping it will be as popular, especially now that more developers will have access - something Snapchat has been somewhat reluctant to do. Users will now be able to drop in 3D virtual objects using they camera. Some other launch experiences include a unicorn you can play with, or the ability to add floating 3D word bubbles like "love", "bae", "heart" and "miss you". Now it's resorted to allowing users to cross-post to Facebook Stories from Instagram or Messenger, but they still don't get many views. Apple is also offering AR software tools for developers, and Apple's benefit is that it owns the actual hardware (the iPhone) where users can find those features. "Over the last few months, we've expanded the AR Studio toolset for even more creators to build and share AR experiences with the Facebook community".