Facebook is promoting the new app for children that will help them to safely communicate with parents and friends.
While children do use messaging and social media apps designed for teenagers and adults, those services aren't built for them, said Kristelle Lavallee, a children's psychology expert who advised Facebook on designing the service.
The free app is aimed at kids under 13, who can't yet have their own accounts under Facebook's rules, though they often do. Facebook Messenger Kids requires parents to set up an account and approve their children's contacts.
There will also be "a library of kid-appropriate and specially chosen GIFs, frames, stickers, masks and drawing tools lets them decorate content and express their personalities".
The company said that children's information will not be used for any ads and there are no ads in the app. The app was 18 months in development, Svensson said. The way this app works is parents first download it on their kid's devices and authenticate the device using their Facebook credentials.
Although, Facebook hasn't made any official statements yet regarding why Facebook messenger has gone down. Even so, Balkam said millions of kids under 13 are already on Facebook, with or without their parents' approval.
At the same time, parents were willing to let their children aged 6 to 12 use social media as long as there was strict parental control.
Monday's unveiling was billed as a preview because so far it is only available in the United States and only on iOS, or Apple operating systems.
Messenger Kids is available in the App Store for US iOS users with plans for it to go live on Google Play and the Amazon App Store in the coming months. Versions for Android and Amazon's tablets are coming later.