Philo, a general entertainment, skinny-bundle service with a track record on college campuses, is launching nationally today with a TV option designed for viewers fed up with bearing the escalating cost of sports rights fees.
NEW YORK - The hook of the latest internet TV service is a low price and no sports channels.
Unlike the existing services, though, Philo doesn't offer numerous networks that are often considered must-have. Those channels include AHC, Cooking Channel, MTV Live, Nicktoons, Destination America, Family Channel, Life, and Lego. Users will be able to pause live programming and watch programs from the beginning if they've aired within the last three days. At launch, the company's app is available on Roku, iOS mobile apps and most web browsers. A spokesperson for Philo told BESTAppleTV.com it remains to be seen when the service will be available to Apple TV users.
Philo also plans to roll out a set of social features for its streaming platform in early 2018. "There is no specific date nor specifics on which additional platforms".
The lack of expensive sports channels and other popular networks helps lower Philo's cost to just $16 a month for 37 channels.
What's missing from the Philo channel lineup tells a lot of the story of its target audience and strategy. While BBC World News is included, US -based mainstays like CNN, Fox News and MSNBC are not. Philo has no sports channels and additionally has no local network affiliate channels like its competitors YouTube TV, DirecTV Now, Hulu and PlayStation Vue.
The basic Philo package comes with live and on-demand access to 37 channels, and customers can add another nine channels for an extra Dollars 4 per month. Prior to the entry of its five main cable network partners, Philo had previously gotten investments from HBO, WME, Mark Cuban's Radical Investments, New Enterprise Associates, Rho Ventures, XFund and CBC New Media Group.
A+E Networks, AMC Networks, Discovery, Scripps Networks and Viacom are on board for a new US streaming video service featuring live TV, DVR and on-demand services, focused on entertainment, lifestyle and knowledge programming.