"YouTube's massive fan base paired with Ticketmaster's global roster of concerts and security of verified tickets means we can easily connect a fan's discovery of music on YouTube to their ability to purchase concert tickets".
If the user finds a date and place they'd like to attend, a tap on said event will link the user to Ticketmaster's webpage where they can purchase a ticket or tickets for their enjoyment. Only the first few dates will show by default, but users can click to expand this list if they want to see dates further out in the future.
As of today, the feature is set up for North American tour dates only, but YouTube says it plans to expand globally.
However, Ticketmaster's deal is not exclusive to YouTube - the company previous year integrated with Spotify for ticket sales as well. In addition to removing videos that directly preach hate or seek to incite violence, the company will remove videos of named terrorists - unless the content is journalistic or educational in nature, such as documentaries and news reports.
Those outside the US won't see the live show information, though they may still see a link to live shows if the artists have included one in their video notes.
With music videos racking up billions of views on YouTube, Ticketmaster is likely gaining its biggest audience ever with this integration. We reached out to YouTube for more information about the business arrangement between the companies, and were told: "we don't disclose the terms of our deals".
YouTube, it is fair to say, is a major destination for music fans around the world, and as such the Google-owned giant will now help promote live gigs related to artists' videos posted on its platform. The listings appear in a new section underneath the video description on the official videos on their channels, on both desktop and mobile apps.