Apple's flagship store was attacked by a gang of hammer-wielding thieves on mopeds who fled with iPhones, iPads and watches.
The Apple store raid comes just one month after a "smash and grab" at a high-end jewellery store on the same famous shopping street.
Mr Sheful, who works in digital marketing, said passing drivers could be heard sounding their horns, but the thieves were gone in seconds.
The Metropolitan Police said that it received reports of an aggravated burglary at the store at 12:45am on Monday.
The suspects were described as wearing dark clothing and made off northbound along Regent...
Security guards were threatened with hammers by the gang.
"There have been loads of moped attacks in my area, they even use them for house break ins".
Officers believe six culprits were involved in the raid at Mappin & Webb in Regent Street at around 7.20pm on Monday October 9.
Early today forensic experts were examining the scooter left abandoned inside the glass doors of the store.
Official figures suggest that there are on average 53 moped-enabled crimes in London every day, including thefts and robberies.
Scotland Yard hopes that their new BMW motorbikes will help them chase down moped criminals.
Officers have a special spray to "tag" the criminals which is invisible, extremely hard to remove and contains a DNA-style unique code.
Frontline teams have also been kitted out with automatic "stinger" devices that can remotely puncture tyres to stop criminals getting away.