Like similar recent AR implementations in retail, Amazon's AR View feature is closely tied to Apple's ARKit and the industry-wide push in the tech space to make augmented reality mainstream.
With Amazon's AR integration in their standard shopping app, the company uses the most often employed AR application to the real world. Customers simply open the Amazon App, click on the camera icon and choose AR view. Called AR View, customers can select thousands of items like home decor, electronics, home office products, toys, and games, and place them in their home.
Amazon experimented with AR before in the form of AR stickers for various products, but the feature - which is still available inside the Amazon app - was not as functional because the selection of items was limited and the items themselves actually looked like stickers with large white borders around them. Because of its reliance on ARKit, Amazon's AR View is only available on iOS devices at launch.
What's New In This Version: ● Use AR View to see how products such as furniture, speakers, and coffeemakers fit in your room before you buy them. With their own logins, teens can shop, stream, and game their way using the Amazon shopping app. Parents can review order details and approve with a quick text reply.
The company has rolled out its Black Friday deals store, with bargains offered through the day after Thanksgiving.