Snapchat introduces Context Cards to show more info to the user

Share
Snapchat introduces Context Cards to show more info to the user

Snapchat introduced a feature on Tuesday that gives you information about the location of Snaps shared in public Stories, marking a fundamental shift to making its ephemeral videos more interactive. Snap Inc. only managed to increase its user numbers by 7 million, in the last quarter ending June, to 173 million daily users, which sees the app trailing significantly behind Facebook's Instagram Stories and WhatsApp Status, which have each attracted 250 million daily users.

"The firm's longer-term investment thesis remains predicated on the following: "(1) we believe SNAP shares at current levels are now exhibiting asymmetric risk/reward to the upside, with downside risk of ~6% in our Grey Sky scenario and upside potential of ~39% to our target, (2) it is a scarce asset that offers advertisers access to a coveted younger demographic; and (3) Snap is a margin expansion story with revenue CAGR exceeding cost of sales CAGR".

For any of these Snaps, you will see the word "More" at the bottom of the Snap.

The feature is rolling out to users in Australia, Canada, New Zealand, the United Kingdom and the US.

Context Cards won't appear in every Snap. The additional information about local surroundings opens up another channel for businesses to reach Snapchat users during mobile moments, similar to online review sites like Yelp or partner Foursquare.

Without the need to leave the Snapchat app, you can make a restaurant reservation from the Context Card by simply tapping on the OpenTable, Resy or Bookatable option.

Snapchat plans to expand the feature to include new partners and additional business information as the company learns how users are using the cards, according to a Snap Inc. spokesperson. While getting to your reservation or a specific venue is easily done by tapping either the Uber or Lyft option and booking a ride. They work in your regular Snaps and Snapchat Stories, and they're aiming to bring on more partners to beef it up as it gets more popular. (NYSE:SNAP) in a research report sent to investors on Sunday morning.

Share

Advertisement

Related Posts

University of Hawaii Sent Students An Alarming Email About Nuclear War
Despite the national attention, the email didn't generate a large number of complaints from students or faculty, Meisenzahl said. The email then told recipients to be aware of emergency sirens and to follow instructions on " sheltering in place ".

Mr Robot season 3 arrives this week
In the Season 3 premiere, Elliot gets woke and realizes that his mission needs help from Angela. We got an exclusive preview of the third season of Mr Robot and it is promising.

Average Gas Price Down Across Georgia
Depending on the affect Hurricane Nate has on refineries in the Gulf, the drop in gas prices could stall and reverse direction. Gas prices across Georgia have been steadily dropping over the last month and should continue to do so in the near future.

Drug Companies in Calif. Will Answer to New Price Regulating Law
Health plans must provide detailed information about prescription drug costs and the portion of premiums related to this expense. He works as an Online Marketing Consultant providing web marketing services for attorney SEO firms.

Barack Obama to campaign in Virginia governor's race
Bush, has also taken to the campaign trail in the race, supporting Gillespie in several campaign events and fundraisers. Next week, Obama will sacrifice part of that liberation to try to help Northam become the next governor of Virginia.

Qualcomm appealing TFTC's decision in $773 million United States dollars fine
The fine from the country's government follows similar regulatory actions in the U.S., South Korea and China. Federal Trade Commission is also suing Qualcomm over its licensing practices.

Getting to know the best stock in today's market: Ball Corporation (BLL)
The investment professionals in our partner's database reported: 585.36 million shares, up from 145.14 million shares in 2017Q1. The Company's packaging products are produced for a range of end uses and are manufactured in facilities around the world.

Seth MacFarlane says Oscars dig was meant to shame Weinstein
MacFarlane adds: "There is nothing more abhorrent and indefensible than abuse of power such as this". A spokesperson for Weinstein has since released a statement denying the claims made against him.

Who Is Asia Argento?
"In a tweet linked to the New Yorker story, Bourdain wrote: ".@AsiaArgento I am proud and honored to know you. Argento is now dating chef Anthony Bourdain and was previously married to filmmaker Michele Civetta.

Harvey Weinstein admits to groping model on police recording
In the wake of the report, Vance, who is running for his third term in October, returned the donation. They're also shaking up the New York City criminal justice system.

© 2015 ExpressNewsline. All Rights reserved.