The 911 was distinguished with the "Highest Ranked Appeal" award in the "Midsize Premium Sporty Car" category. The Porsche Passport, which has now been launched in Atlanta in pilot form, is a subscription-based service that allows members to get behind the wheel of various Zuffenhausen machines without having to buy or lease these. Cadillac GM, -1.32% announced earlier this year it was offering its vehicles for a flat monthly fee of $1,500, which includes similar amenities: a concierge to deliver the auto, a mobile app to reserve it, and access to various models. Next, members will not choose from one of two membership plans - Launch and Accelerate.
Porsche Passport is now being rolled out in Atlanta - Porsche's USA base - but if it works it will spread across the States and, no doubt, to Europe too.
"Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations", said President and CEO Klaus Zellmer of Porsche Cars North America.
There's another step up the ladder of choice, with a monthly fee of £2,250 giving access to a bigger range of 22 models including the 911 Carrera S, Panamera 4S and Cayenne S E-Hybrid. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips".
That's because the said fees also cover the insurance and taxes, as well as the maintenance.
Users have to sign up via the Porsche Passport app developed by Clutch Technologies, which is available on Apple and Android devices. There is, however, also a one-time activation fee of $500, plus Porsche will run background credit checks on anyone who applies. "Clutch is proud to be the enabling technology behind the service". The possibility of future market expansion will be determined after the pilot program.
P.S.: If you're willing to go all the way with the name of this stunt, you will have to bring your own Porsche Design BlackBerry Passport smartphone.