Google Assistant shopping is coming to your phone, Target partnership live today

Google Assistant shopping is coming to your phone, Target partnership live today

Next year, Target plans to make its REDcard debit and credit cards available as payment options on Google Express, allowing those shoppers to take advantage of the card's five percent discount on orders and free shipping. Target shoppers will also be able to link their accounts with Google for more personalized shopping.

Most of the capabilities of shopping through Google Express won't be available until 2018.

"Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products", said Target's chief information and digital officer, Mike McNamara.

Also, starting next year, Target shoppers will have the option to pick up their Google Express orders at a Target store, with the items ready in two hours. Soon, it will launch on iPhones and Android phones, so customers can order items, using voice, while mobile. Target and Google also will partner to explore and develop future digital experiences focused on Target's signature style categories.

Other national brands that have formally aligned with Google's voice-activated virtual assistant to accept spoken orders via the delivery marketplace Google Express, including Costco, Guitar Center, Kohl's, L'Occitane, Payless, PetSmart, Road Runner Sports, Sur La Table, Ulta, Walgreens, and Amazon's Whole Foods.

Google has made some pretty big changes to Google Express over the past few months, including the abolishment of its membership fee and adding a lot of additional retailers to its lineup. Wal-Mart was also giving shoppers coupons if they bought a Google Home or Google Home Mini, and linked their accounts to Google Express.

Bulking up against internet giant Amazon, more and more retailers have been touting their partnerships with Google and encouraging shoppers to buy Google devices. According to Forrester Research, 12 percent of shoppers own some voice device like Echo or Google Home.

Companies, like Wal-Mart and Target are still finding ways to grow with Google, promising more to come.

These partnership on voice-activation comes roughly a year after Google Home debuted as a Connected Home product to augment Google Assistant.

The move is Target's latest attempt to attract more online shoppers as the holidays approach.

"Shopping isn't always as easy as it should be", Sridhar Ramaswamy, SVP for Ads and Commerce, said in a blog post at the time of the Walmart deal's announcement "When was the last time you needed to pick up something from the store but didn't have the time to make the trip?"

Google and Amazon are pledging more voice-shopping opportunities.



Related Posts

City of Napa under advisory evacuations as wildfires continue
Raging wildfires in Napa, Sonoma, and Solano counties has prompted Cal Fire to expand evacuation advisories. At dawn, the eastern sky was pink from smoke from the Atlas Fire which is burning into Solano County.

Pakistan nominates ex-CJP as ad-hoc judge in Jadhav case
India, however, maintains that Jadhav was kidnapped from Iran where he had business interests after retiring from the Indian Navy. The ICJ statute allows appointment of judges on its tribunal from the countries that are directly engaged in a dispute.

Firangi motion poster: Kapil Sharma ready to fight for the nation
In fact, when he took a break from his reality show The Kapil Sharma Show , he said he wants to concentrate more on his film. Firangi is an upcoming Historical Period Drama Comedy film set in the year 1920 and it's being directed by Rajiv Dhingra.

Lloyds to acquire Zurich's United Kingdom workplace business
According to data from Platforum, combined, Scottish Widows and Zurich would be the third largest workplace savings provider in the UK.

Advance booking of Vijay-starrer Mersal yet to start in Tamil Nadu
This news, just a week ahead of the film's release, is a nice change given the tumultuous situation in the Tamil film industry. The film marks the collaboration of Atlee and Vijay for the second time after last year's Tamil blockbuster Theri.

Spencer on Xbox One X: "It's Not For Everybody"
Today, it appears that hope has died. "I have a real struggle making comments about their motivation or timelines". These new Xbox One S bundles are great for those who want to get more when they buy the console.

Cognizant Technology Solutions Corporation (NASDAQ: CTSH)
First Capital Advisors Group LLC. grew its stake in Cognizant Technology Solutions Corporation by 0.9% during the 2nd quarter. The Company operates through four segments: Financial Services, Healthcare, Manufacturing/Retail/Logistics, and Other.

Buys Shares of 1417 Netflix, Inc. (NFLX)
USA Financial Portformulas Corp bought a new stake in shares of Netflix during the second quarter worth approximately $6,229,000. In addition to Stifel reporting its stock price target, a total of 40 brokerages have issued a ratings update on the company.

Western Digital unveils breakthrough HDD technology
Storage drives have come a long way in the past 10 years, but that's nothing in comparison with what Western Digital has planned. The company also showcased advancements in micro actuation and Damascene recording head technology.

Trump Ignorantly Thinks the Stock Market Reduces Government Debt
Would I have linked it that way? The question of whether the USA has too much, too little or just enough debt is for another day. He told Sean Hannity , "Now, if you look at the stock market, that's one element, but then we have many other elements".

© 2015 ExpressNewsline. All Rights reserved.