Google Assistant shopping is coming to your phone, Target partnership live today

Share
Google Assistant shopping is coming to your phone, Target partnership live today

Next year, Target plans to make its REDcard debit and credit cards available as payment options on Google Express, allowing those shoppers to take advantage of the card's five percent discount on orders and free shipping. Target shoppers will also be able to link their Target.com accounts with Google for more personalized shopping.

Most of the capabilities of shopping through Google Express won't be available until 2018.

"Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products", said Target's chief information and digital officer, Mike McNamara.

Also, starting next year, Target shoppers will have the option to pick up their Google Express orders at a Target store, with the items ready in two hours. Soon, it will launch on iPhones and Android phones, so customers can order items, using voice, while mobile. Target and Google also will partner to explore and develop future digital experiences focused on Target's signature style categories.

Other national brands that have formally aligned with Google's voice-activated virtual assistant to accept spoken orders via the delivery marketplace Google Express, including Costco, Guitar Center, Kohl's, L'Occitane, Payless, PetSmart, Road Runner Sports, Sur La Table, Ulta, Walgreens, and Amazon's Whole Foods.

Google has made some pretty big changes to Google Express over the past few months, including the abolishment of its membership fee and adding a lot of additional retailers to its lineup. Wal-Mart was also giving shoppers coupons if they bought a Google Home or Google Home Mini, and linked their Walmart.com accounts to Google Express.

Bulking up against internet giant Amazon, more and more retailers have been touting their partnerships with Google and encouraging shoppers to buy Google devices. According to Forrester Research, 12 percent of shoppers own some voice device like Echo or Google Home.

Companies, like Wal-Mart and Target are still finding ways to grow with Google, promising more to come.

These partnership on voice-activation comes roughly a year after Google Home debuted as a Connected Home product to augment Google Assistant.

The move is Target's latest attempt to attract more online shoppers as the holidays approach.

"Shopping isn't always as easy as it should be", Sridhar Ramaswamy, SVP for Ads and Commerce, said in a blog post at the time of the Walmart deal's announcement "When was the last time you needed to pick up something from the store but didn't have the time to make the trip?"

Google and Amazon are pledging more voice-shopping opportunities.

Share

Advertisement

Related Posts

Buys Shares of 1417 Netflix, Inc. (NFLX)
USA Financial Portformulas Corp bought a new stake in shares of Netflix during the second quarter worth approximately $6,229,000. In addition to Stifel reporting its stock price target, a total of 40 brokerages have issued a ratings update on the company.

Woman granted sick pay to look after her dog
The argument also hinged on a law which calls for a £9,000 fine or a year in jail for those who abandon an animal to "grave suffering".

Pakistan nominates ex-CJP as ad-hoc judge in Jadhav case
India, however, maintains that Jadhav was kidnapped from Iran where he had business interests after retiring from the Indian Navy. The ICJ statute allows appointment of judges on its tribunal from the countries that are directly engaged in a dispute.

Trump Ignorantly Thinks the Stock Market Reduces Government Debt
Would I have linked it that way? The question of whether the USA has too much, too little or just enough debt is for another day. He told Sean Hannity , "Now, if you look at the stock market, that's one element, but then we have many other elements".

Hyperloop One becomes 'Virgin Hyperloop One' with new investment
Its tracks use magnetic levitation and the pod glides at airline speeds for long distances. Brogan has since started a third Hyperloop company, Arrivo.

Black Detroit firefighters defend white recruit fired over watermelon
But majority were African-American, and some found the watermelon - long viewed as a racist symbol - offensive. But he definitely did offend some of them.

CASI Pharmaceuticals, Inc. (NASDAQ:CASI) Sees Volatile Trading - Up by 55.41%
After $-0.04 actual EPS reported by CASI Pharmaceuticals Inc for the previous quarter, Wall Street now forecasts 0.00% EPS growth. You can get a sense of how sustainable that is by a levered free cash flow of $-7.05 Million over the past twelve months.

Parents can now face jail time if their kid is a bully
Tonawanda City Attorney, Luke Brown, says the law is more about getting parents to engage "in the process" and to find solutions. The law comes after 4 teens were kicked out of North Tonowanda Middle School for alleged bullying.

Did Shahid Kapoor watch Padmavati trailer in advance?
The movie also features Deepika Padukone in the title role as "Rani Padmini", alongside Shahid Kapoor and Aditi Rao Hydari. The much awaited movie of the year stars Deepika Padukone , Ranveer Singh and Shahid Kapoor in lead roles.

Latest Tally Of Analyst Opinions: PACCAR Inc (PCAR), Discover Financial Services (DFS)
Diamond Hill Capital Management Inc. increased its stake in shares of Discover Financial Services by 1,458.6% in the 2nd quarter. Principal Financial Group Inc. increased its position in shares of Discover Financial Services by 492.6% during the 2nd quarter.

© 2015 ExpressNewsline. All Rights reserved.