The iPhone maker is bringing back Spielberg's 30-year-old anthology series "Amazing Stories" in its attempt to build an online video subscription service to challenge the digital networks operated by Netflix, Amazon, Hulu and HBO.
"We love being at the forefront of Apple's investment in scripted programming, and can't think of a better property than Spielberg's beloved "Amazing Stories" franchise", NBC Entertainment President Jennifer Salke said in a statement Tuesday. Apple has not divulged if it will put its own TV series in the iTunes Store, where it sells shows made by other companies, or on another platform.
Apple, Amblin and Comcast did not immediately respond to requests for comments.
During its original run on NBC from 1985 to 1987, "Amazing Stories" won several Emmy Awards, but never attracted a large audience.
Amazing Stories would be the first original series Apple has agreed to finance since the world's most valuable technology company hired two Sony executives to shepherd its nascent efforts in TV production.
Spielberg is one of the most influential people in the history of film and the mastermind behind some of most watched films in Hollywood, including "Jaws", "Jurassic Park", "E.T. the Extra-Terrestrial", "Raiders of the Lost Ark" and "Schindler's List".
Apple is set to invest almost $1 billion in acquiring and producing original TV shows over the next year.
Apple Music has released unscripted series Planet Of The Apps and Carpool Karaoke and is about to release a documentary about music industry legend Clive Davis. Netflix, by comparison, says it will spend up to $7 billion on content next year.