The Asus Zenfone 4 isn't as hard a sell as its last handset, the augmented-reality-focused Zenfone AR. As for the ZenFone 4 Max, it has been priced at £249.99 in the United Kingdom and will be up for pre-order on October 6.
Asus' numbered range of Zenfones represents the Taiwanese company's efforts to undercut the flagship phones of competitors with a strong mid-range offering. It's powered by a Snapdragon 430 and has a single 16MP camera on the back. Asus has paired the mid-range octa-core chipset with 4GB of RAM and 64GB of internal storage.
Asus has stuffed a Full HD 5.5in IPS display on the front, along with a pair of dual cameras on the back. This is made up of a 12MP Sony IMX362 sensor with f/1.8 aperture and optical image stabilisation, and a secondary 8MP wide-angle lens that provides a "200 per cent larger view" than standard traditional smartphone cameras. The £340 Xiaomi Mi 6 would also be a contender if it was easily obtainable in the United Kingdom, but the £380 Honor 9 could give it a run for its money.
ZenFone 4 Pro users will enjoy better Wi-Fi connectivity using Qualcomm Technologies' 802.11ac 2×2 MU-MIMO technology, which offers twice as much throughput as 1×1 Wi-Fi and improved coverage, especially in buildings with brick or concrete walls. It's very slab-like in appearance, with Asus' signature spiraled pattern adorning its rear.
From the front, Asus' Zenfone 4 doesn't look particularly special.
Rest of the features are identical on both the variants of ZenFone 4 Selfie. Both the power key and volume rocker key sit on the right edge of the phone, while the dual microSD (expandable up to 256GB) and nano-SIM tray can be found on the left edge. Please no, Asus. There's a step up from the Selfie called the ZenFone 4 Selfie Pro (below). At that price, we're looking at pinning it up against our current flagship-killing favourite, the OnePlus 5 (£450).
Rather than going down the ultra-high-resolution route, Asus keeps things simple, with a 5.5in 1,920 x 1,080 IPS display.
In our benchmarks, the contrast ratio was at an acceptable level, with images popping off the screen. On the other hand, colour balance and accuracy aren't quite so good, with colours looking a touch over-saturated across the palette, even in the Zenfone's "balanced" colour mode.
It comes with a 5.5-inch 1080p touchscreen, the Snapdragon 630 chipset, 4GB of RAM, 64GB of storage (with microSD expansion), a 12 MP + 8 MP dual rear camera setup, an 8 MP selfie snapper, and a 3,300 mAh battery. Unfortunately, it's actually on the lower end of the spectrum, clocking in slower than the Honor 9, Mi 6 and OnePlus 5.