Hyundai to Make Santa Cruz Pickup Concept a Reality

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Hyundai to Make Santa Cruz Pickup Concept a Reality

Hyundai plans to launch a new pickup truck in North America as part of an upcoming product assault to reverse its recent sales slide. O'Brien, vice president of corporate and product planning at Hyundai's US operations. But instead of only introducing more bland crossovers or SUVs, it's going with a goddamn small truck, according to Reuters.

Reuters News Agency said Michael O'Brien, vice-president of corporate and product planning at Hyundai's US office, confirmed management has given the green light to develop a pickup truck similar to the Santa Cruz seen at a number of auto shows dating back to 2015.

Hyundai's plans will bookend with a new version of the Tucson sometime in 2020. But Hyundai brand sales are still dragging behind 2016's monthly averages in the USA, with end-of-year estimates falling short of company goals.

Hyundai's dealers are eager for the new crossovers and pickup, since Hyundai's sales were down 11 percent in the first 11 months of the year, with its sedan lineup taking the biggest hit.

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