Warner Bros. Who are the studio behind the film have released a trailer for the VR experience, which was built by SunnyBoy entertainment and presented by Warner Bros Pictures with New Line Cinema. Users who wish to try the IT: Float VR experience can go to the IT Movie website.
Obviously, the average person doesn't regularly crawl through the dilapidated, mildew-stained sewers of a cursed town while searching out the root of all evil, so a VR experience might be the ideal way to connect to the story.
From there, well, bad things are said to happen as Pennywise informs the player, "We all float down here. and you will too".
Float VR Experience lets you follow poor Georgie Denbrough down into the sewers below Derry, Maine.
IT stars Bill Skarsgård as the story's central villain, Pennywise the clown. Roy Lee, Dan Lin, Seth Grahame-Smith, David Katzenberg and Barbara Muschietti are the producers, with Richard Brener, Dave Neustadter, Walter Hamada, Marty P. Ewing, Doug Davison and Jon Silk serving as executive producers.
The behind-the-scenes creative team includes director of photography Chung-Hoon Chung (Me and Earl and the Dying Girl), production designer Claude Paré (Rise of the Planet of the Apes), editor Jason Ballantine (The Great Gatsby), and costume designer Janie Bryant ("Mad Men").
Slated for release on September 8, 2017, IT will be distributed by Warner Bros.