Facebook recently bought a startup with an expertise in video manipulation, Deutsche Startups reported. Fayteq is best known for developing technology that makes it possible to add objects to existing videos, or remove objects from videos.
Fayteq sells plugins that allow video editors to trace objects in videos, and then add or remove assets with the aid of the tracking data.
The addition of post-production capabilities to Facebook's stack, reports suggest that Fayteq specializes in both the addition and removal of objects to video content, would further its strategy of enhancing animated content on the network.
The company offers "innovative technologies in the area of off-line and real-time video manipulation, removing the border between reality and fiction", described Siegfried Vater, an investor and partner of Fayteq, according to TechEu.
Some aspects of this platform include recognizing real-world objects captured by a smartphone camera and applying digital effects specific to those objects.
Facebook confirmed the acquisition, but had no additional info to share regarding their plans for the company.