It's a different situation this time around as parent company Fiat Chrysler Automobiles has outlined the automaker's green agenda.
During a conference call with investors the CEO revealed that the Maserati brand would spearhead this transition towards electrification.
Following a string of pledges by multiple national governments (most recently the UK) to crack down on vehicle emissions, Marchionne's announcement is hardly surprising. Other brands under FCA like Fiat, Alfa Romeo, Dodge and Chrysler will also benefit from this electrification.
The first electrified Maserati is expected to hit the roads in 2020.
Britain's Autocar has revealed that the first new vehicle to arrive with electric assistance will be a new sportscar based on 2014 Alfieri concept and riding atop an all-new platform. The company with the trident logo will herald FCA's green ambitions and it will channel its efforts towards electrification after finishing up development of two new models that are now in the works.
Maserati Alfieri electric concept car
Before then, Maserati will hybridise several of its current models, with the Levante SUV most likely to introduce a plug-in hybrid drivetrain to the range.
As Maserati Europe boss Giulio Pastore said previous year: "The current platform allows for hybrid".
Marchiane revealed that FCA were previously sceptical about the switch to electric: "We [FCA] have been reluctant to embrace that avenue until we saw clearer the path forward".
Regardless of being part of the planning process, Marchionne will not head FCA during this move to electric. The 65-year-old Italian-Canadian announced that he will retire at the end of 2019.