While "The Emoji Movie" has defied the odds of sporting a 0% rating on Rotten Tomatoes going into the weekend (it now sits at 8%) but still competing for the top spot. Even Pixar couldn't inject any warmth into this soulless venture that's void of imagination.Regardless of The Emoji Movie's box office prospects, Sony has scored themselves a bonafide hit with Spider-Man: Homecoming.
A dreary summer movie season slogged on for the entertainment industry, with the number one movie - Dunkirk - on track to sell only $28.1 million in tickets this weekend. The Emoji Movie raked in $25.6 million in its opening weekend. That gives Christopher Nolan's war epic a drop-off of just 45 percent from its $50.5 million opening and a ten-day domestic total of $102 million.
The universal hatred for The Emoji Movie will undoubtedly hinder its long-term box office potential, but it managed to come in first place on Friday in the United States with more than $10 million.
Sony can't complain with the movie's performance, which could have been disastrous.
The critically-acclaimed chick flick beat out David Leitch's directorial debut Atomic Blonde, which scored fourth place with $18.5M from 3,304 theaters. The Cold War-era spy movie starring Charlize Theron and a lot of butt-kicking fight scenes underperformed this weekend, taking in only $US18.5 million.