Apple has not released smartphone shipment figures for the quarter, although analysts believe its market share may have slipped to fifth place with under 10 million units shipped during the period.
China's Xiaomi, once the world's highest valued tech startup, is getting over a disappointing two years with a notable spike in sales in its homeland during the second quarter of 2017.
"China's smartphone market continues to consolidate".
According to Canalys, the overall Chinese smartphone market stumbled in the three months ending June 30.
Apple's performance continues to be seasonal, while Samsung is losing out to the Oppo-Vivo onslaught in offline.
That's according a new report from analyst firm Canalys, which estimates that Xiaomi, which was valued at $45 billion at the end of 2014, shipped 15 million phones during the quarter to rank fourth in China. "The top four Chinese brands now capture close to 69 percent of the market as these brands have raced ahead of global and other local brands with expansive distribution reach and exciting portfolio".
"The Chinese market showed a positive uptick in demand as well as supply during the June ending quarter".
Collectively, Xiaomi, Oppo, Vivo, Gionee and Lenovo control over 50% of India's smartphone market.
Oppo, made by entrepreneur Duan Yongping's Guangdong Oppo Electronics, shipped 21 million units to secure second place, expanding its market share to 18.8 per cent from 16 per cent.
The iPhone 8 is due out this fall and is expected to reinvigorate Apple's influence in China, CNBC noted.
Apple accounted for 8.2 percent over the period, standing nearly unchanged from previous year.
"The competitive landscape is converging as all the top four Chinese brands have reached a steady and dominant position in a very slow growing market". The race for the top two spots is always up for grabs as one misstep can push a brand easily two spots behind.