In a race to catch up with competitors, Pizza Hut plans to hire 14,000 new delivery drivers across the U.S.
Plus, the chain said it has a whole new "DNA" too - as in Delivery Network Algorithm - that will greatly improve delivery accuracy and overall reliability, a news release said.
The new technology, which considers variable factors such as weather, construction and traffic to predict the time of delivery, will be available in all 6,300 Pizza Hut restaurants in the United States. The chain announced Tuesday that it plans to add about 3,000 new full and part-time drivers each month until the end of the year. "It has to be, because the customer expects that from us". The technology is up and working now for all 6,300 US locations of the chain.
"This focus and commitment to the best delivery experience will hopefully help some customers reassess the brand if they haven't tried us in a while or haven't had us deliver a pizza before", said Chief Operating Officer Nicolas Burquier.
Yum! Brands announced back in May that it would seek to revitalize the pizza chain by injecting $130 million into the brand following a year-over-year quarterly earnings decline (compared to surges in this category for Taco Bell and KFC, also owned by Yum!). "This is about accuracy and consistency".
The moves come as Pizza Hut continues to drag down Yum!
Pizza Hut is also the proprietor of The Literacy Project, an initiative created to enable access, empower teachers and inspire a lifelong love of reading.