Put the phone away and keep your hands on the wheel! U Text. U Pay. campaign.
As of January 1, Assembly Bill 1785 made it illegal for anyone in California to have a device in hand.
If you need the Global Positioning System plug in the address before you start driving and use a mounted phone holder.
In 2014, an estimated 3,179 people were killed (10% of all crash fatalities) and an additional 431,000 were injured (18% of all crash injuries) in motor vehicle crashes involving distracted drivers.
"We are excited to be working with the Governor's Highway Safety Program to help spread the word about the dangers of distracted driving", said Venessa Harrison, President of AT&T North Carolina.
The high visibility law enforcement initiative will target motorists who engage in risky distracted driving behaviors such as talking on hand-held cell phones and sending text messages while driving.
For those who get caught, expect a ticket with a stiff fine.
A first violation will exceed $150 a second can run you $250.
Fed minutes reveal debate over inflation and Trump
The Fed's decision to boost its key policy rate by a quarter-point in March left it in a range of 0.75 percent to 1 percent. The Fed's next policy meeting is scheduled for May 2-3 while investors now expect another rate rise in June.
Don't text or call a friend or loved one if you know they are driving.
"The next time you decide to answer the phone or respond to a text, getting pulled over could be the least of your worries. CDOT plans to address this disconnect and our collective addiction to our phones this summer through our Drop the Distraction campaign". "It's critical that these drivers understand the potentially deadly consequences of engaging in these types of behaviors and that they change their attitudes in order to reverse the growing number of fatalities on our roads".
Officers liken it to the kind of DUI checkpoints drivers often see, citing distracted driving as a quality of life concern.
Lawmakers agree that distracted driving continues to be a growing problem among California's motorists.
While mobile phone use is the most recognizable driving distraction, other high-risk activities that can take your eyes or mind off the road include adjusting a music player, grooming, eating or programming a navigation system.
94 percent of all crashes are caused by driver error (NHTSA).
And in studies, drivers are up to four times more likely to be in a crash when talking on their phone, and 23 times more likely to crash when entering information into their phones. "It's just human nature", said Farnsworth.