At a pre-event ahead of the official commencement of Mobile World Congress (MWC) 2017, the BlackBerry KEYone was launched by the Canadian company.
The TCL-produced smartphone, running Android 7.1, is the first under a new licensing strategy by BlackBerry.
KeyOne, previously codenamed Mercury, is targeted at those who prefer physical keyboards, as well as BlackBerry's security features.
Of course, the most important feature of the BlackBerry KeyOne is the physical QWERTY keyboard.
The BlackBerry KEYone features a 4.5-inch 1620 x 1080 IPS LCD display with 434ppi.
In the camera department, BlackBerry KEYone has a 12-megapixel rear camera with a Sony IMX378 sensor and an 8-megapixel front facing the camera with a wide-angle lens and a flash module.
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Well, BlackBerry KEYOne will be powered by a Qualcomm Snapdragon 625 Octa-core processor accompanied by the GPU Adreno 605, 3GB RAM, and 32GB on-board storage. The smartphone comes with 32 GB internal memory, expandable up to 2 TB with memory card.
BlackBerry KEYone runs Android 7.1 Nougat out of the box and features BlackBerry Hub, with security and encryption features.
The specs for the KEYone are not top of the line, but this is a utilitarian workhorse for people that want a secure phone (BlackBerry is calling it the most secure Android in the world) and a robust battery life. At least the KeyOne has an aluminum frame, which gets exposed on the sides of the device, while the back is a plastic soft touch material.
The keyboard can be programmed to launch up to 52 customisable shortcuts, such as pressing "I" to access your inbox, or "M" to access maps. The price difference between the two is $150 as Priv costs $699 and the KEYone costs $549.
The phone also comes with additional levels of security, including a special security dashboard called DTEK. The phone's front camera is 8MP with 1080p video. The BlackBerry KEYone comes with a wide range of 4G LTE bands, and support for them will vary from market to market, depending on where you purchase the device. Furthermore, it incorporates "Flick Typing" allowing you to employ predictive typing with the use of gestures. The phone is priced at 599 Euro, 499 Pounds and 549 Dollars (roughly Rs 37,000) in global markets. In addition, the phone can also transition automatically to a power-saving mode while it charges to speed up the process.
TCL Communication is now taking pre-orders for the device, which will become available from April 2017.