Remember, your calls, texts and social media messages on January 25 will drive Bell's funding of mental health programs all year round, at no added cost to you.
The announcement was made in front of hundreds of students and with six-time Canadian Olympic medallist Clara Hughes.
For every text, call, tweet, Instagram post, Facebook video view and Snapchat geofilter use, Bell has pledged to contribute an additional 5 cents to mental health initiatives.
"The momentum in Canadian mental health we've all created together is truly incredible, but the stories of struggle we hear every day also make it clear that we have so much more to do". This year, the program has also enlisted varsity athletes at 54 university across the country to raise awareness at sporting events and rallies. "We now offer Mental Health First Aid courses in several provinces stemming from our partnership with the Mental Health Commission of Canada".
The cards are an initiative by UnderstandUs, a Regina-based mental health initiative that target's youth in the area. Past year a similar gift was provided to the Red Cross to do the same thing. Their goals are to reduce the stigma of mental health, connect people with mental health resources and support, and fund organizations that provide mental health services and programs.
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"It's just incredible the difference you can see".
They also renewed funding for a chair in mental health and anti-stigma research at Queen's University - the only one of its kind in the world.
It's been a bittersweet victory, she says.
The initiatives and programs are broad, but Deacon considers the most important one to be a mandatory mental-health training course for all managers, which includes facts and myths about mental health, how to identify early warning signs and how to support an employee when they're off work.
"There are still far too many tragic stories where people haven't received the help they need", she said. "The message being to de-stigmatize mental health issues and to empower people to be able to start the conversation to recovery through services that are available in communities throughout Canada", he said. "So we hope the number is even bigger this year, which really helps send that message that Canadians care about mental health".