Hulu and CBS have reached an agreement that will bring CBS-owned channels to Hulu's upcoming live-streaming service, as well as grant subscribers on-demand access to recent episodes of popular CBS shows like Mom and The Big Bang Theory (via The Wall Street Journal).
The live service will be available on all the streaming devices "that matter", but the launch will be limited to a few platforms including Apple TV, Chromecast and Xbox One, with more coming into the fold over time.
CBS will also offer up programming from CBS Sports Network and cable channel Pop.
There's been a lot of build up toward Hulu's live TV service, which has been in the oven for several months, but it finally sounds like it's on the verge of launching. CBS partly owns Smithsonian Channel and the CW.
CBS plans to continue to use its programming to boost its own streaming service, CBS All Access, which has almost 1 million subscribers.
The CBS deal follows Hulu's recently announced agreements with 21st Century Fox (FOX, FOXA) and The Walt Disney Company (DIS), which encompassed more than 35 top networks, including FOX and ABC, the statement added. Per sources, CBS will charge monthly subscription fees of more than $3 per month.
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"Today's announcement represents another significant step in our strategy to deliver CBS's industry leading content to viewers whenever and wherever they want to watch it, at terms that are consistent with the company's goals", said Ray Hopkins, CBS' president of television networks distribution.
CBS has its own streaming service, CBS All Access, and was until now a notable entertainment heavyweight that had not yet joined Hulu's new package.
CBS has been linked to reports that it would be included in YouTube's similar live TV offering.
Hulu also previous year lined up an affiliate deal with Time Warner Inc., which owns 10 percent of Hulu, for live and on-demand streaming of Turner channels, including TNT, TBS, CNN, Cartoon Network and Turner Classic Movies.
The Hulu CEO also said the sub-$40 price will include Hulu's existing $8 video on demand service, along with cloud DVR, the latter of which isn't offered by DirecTV Now (yet).
Unlike Sling TV, PlayStation Vue, and even DirecTV Now, Hulu has a built-in subscriber base that is already familiar with internet streaming, and likely expects a less cable-like experience.